Honda Honored with Four Diversity Awards

sierra-honda-panda-outlinedHonda was honored with four awards at the first Diversity Volume Leadership Awards presented by the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive at the 2016 North American International Auto Show.

The Honda Accord and Honda CR-V were recognized for national sales leadership with women and ethnic Millennials in 2015. The Honda CR-V, America’s best-selling SUV, was named the “Top Women’s Vehicle” and the Honda Accord was named “Top Ethnic Millennial Vehicle.” The Honda Accord and Civic were also recognized as “Ethnic Volume Leaders” in the Mideast and Western regions, respectively.

“We are witnessing a massive demographic shift that is reshaping our marketplace,” said Marc Burt, assistant vice president of Honda North America, Inc. Office of Inclusion & Diversity. “These awards reflect our associates’ continued commitment to innovation and overall understanding of how our vehicle design, functionality and marketing relate to our increasingly divershondacorporatee customers.”

The awards show, the only event of its kind, recognizes top-performing automotive brands that are driving sales with multicultural consumers. Awards were presented to brands whose vehicles had the highest number of new-vehicle registrations among African-Americans, Hispanics, Asian Pacific Islanders and Native Americans.

To learn more about Honda’s diversity efforts, visit

About Honda in North America
Honda seeks to be a company that society wants to exist, creating products and technologies at its 18 manufacturing facilities in North America that improve the lives of people. Honda is also committed to making positive contributions to the communities where we do business, to socially responsible business practices and to the promotion of diversity and inclusion in our workforce.

About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers’ (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector.

About IHS Automotive

IHS Automotive, part of IHS Inc. (NYSE: IHS ), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace.


Subaru Share the Love Event

Subaru Share the Love Event


Sierra Subaru announces its participation in the 2015 Share the Love program and selected Foothill Unity Center as their “hometown charity” to be added to the list of organizations that customers can select to receive a 2015 Subaru Share the Love donation.

Share the Love will run from November 19, 2015 to January 2, 2016 and allows Subaru retailers the opportunity to select charities operating in their community to be included in a list of organizations that new owners can select from to receive a $250 donation from Subaru of America (SOA). This year, Subaru hopes to donate up to $15 million. In the last seven years of this program, SOA has donated $50 million to a variety of national and local charities through the Share the Love campaign. The eighth-annual Share the Love program will deliver donations to the following four national charities:



Meals On Wheels America®

National Park Foundation

In addition to the national charities that are participating, Foothill Unity Center will be gifted a donation check with money raised from new Subaru owners at the end of the program.

Subaru of America, Inc. and our local retailers have always been passionate about giving back and making the world a better place- not because it’s good for business, but because it’s the right thing to do,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “In the eighth year of the ‘Share the Love’ program, we are thrilled to once again be supporting tremendous charities that our customers believe in.”

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Honda Exhibits World Premiere of CLARITY FUEL CELL

Honda Exhibits World Premiere of CLARITY FUEL CELL, Planned Production Model of its

 All-new Fuel Cell Vehicle, at 44th TokyoMotor Show 2015

 — Lease sales in Japan will begin in March 2016 —

Honda Motor Co., Ltd. unveiled on October 31, 2015 the world premiere of the planned production model of its all-new fuel cell vehicle (FCV), CLARITY FUEL CELL, at the 44th Tokyo Motor Show 2015. This model will be on display at the Honda booth during the Tokyo Motor Show. (Press days: October 28-29, 2015 / Public days: October 30 – November 8, 2015).

The all-new CLARITY FUEL CELL fuses the ease of use of a gasoline-powered vehicle and values that are unique to a FCV at a high level. This fusion gives this sedan-type FCV high value and potential to set a benchmark for FCVs now and in the future.

Employing original Honda technologies, the fuel cell stack for this model was downsized by 33% compared to the previous version of the fuel cell stack and yet output of more than 100kW and output density of 3.1kW/L*1 – approximately a 60% improvement – were achieved. The fuel cell powertrain was made as compact as a V6 engine*2, and thus it was made possible to consolidate it under the hood of a sedan-type vehicle for the first time in the world*3. This powertrain layout enabled a full cabin package that seats five adults comfortably. Continue reading “Honda Exhibits World Premiere of CLARITY FUEL CELL”

2016 Honda Accord Sedan and Coupe Earn a 2015 TOP SAFETY PICK


Refreshed 2016 Honda Accord Sedan and Coupe Earn a 2015 TOP SAFETY PICK+ Rating from the Insurance Institute for Highway Safety

  • Accord sets benchmark even higher for 2016 with the most comprehensive suite of safety and driver-assistive technologies ever in midsize car class
  • Available Honda Sensing™ suite of technologies combines camera and radar systems to help detect vehicles, pedestrians and roadway markings

The 2016 Honda Accord Sedan ( and Coupe (, named 29 times to Car and Driver magazine’s coveted “10Best” list, have received a 2015 TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention from the Honda Sensing™ suite of driver assistive technologies.
This distinction includes a top rating of GOOD in five different IIHS crash test modes including a GOOD score in the IIHS’s stringent small overlap frontal crash test. The 2015 TOP SAFETY PICK+ designation is awarded to vehicles that also have an available front crash prevention system that earns a superior or advanced rating from the Institute. The 2016 Accord Sedan and Coupe offer available frontal crash prevention systems that earn a top rating of superior. Continue reading “2016 Honda Accord Sedan and Coupe Earn a 2015 TOP SAFETY PICK”

Sierra Chevrolet is scoring goals for AYSO Region 2!


This soccer season, Sierra Chevrolet will donate $25, up to $500, to AYSO Region 2 for each completed test drive!

Did you know that Chevy stores can service all makes and models?

Stop by Sierra Chevrolet between now and November 30th, and while you wait for your oil change, take a test drive to support the league!

The Chevy Youth Soccer Test Drive Fundraiser is EASY!

  1. Test drive a new or used vehicle with Sierra Chevrolet
  2. Ask for a validation card with a unique validation code tied to AYSO Region 2
  3. Go online to Enter in the code found on your validation card and answer a few quick questions.
  4. Click “Submit”